How to Sell Ad Space on Your Website

December 10, 2007

OK, let’s review the traditional way to selling ad space on your website. It is this… directly dealing with advertisers out there. This way is hard because…

You need to have a busy website to attract advertisement opportunities - getting a lot of steady traffic to your website is not something you can do overnight.
Even you have a busy website, you need to install a script to automate the ad submission and displaying process.
You need to manage the ads and payments regularly - at lot of work even you have automated the whole thing.

So what is the quick and easy way to sell parts of your website space for ads? The answer is, join an online advertising network and just copy and paste a few lines of javascript codes on your website, then they will pay you to do that.

There are several ways they pay you for doing that, to list a few, pay per click (PPC), pay per impression (PPM), pay per play (PPP), etc.

The most popular one is Google’s Adsense program which uses the PPC model for serving ads related to your website content. However you get paid only when the ad link is actually clicked by your website visitors. No click, no pay - as simple as that.

Just recently a new PPP ad program starts to get popular. It uses the PPP - pay per play - platform to deliver audio ads on your website. It displays only once when a certain page containing the program codes loads so it is not that annoying. Better still, since it is PPP they pay you every time the ad is played. In other words, you get paid on 100% of your website traffic with NO CLICKS REQUIRED.

This is truly a Google Adsense alternative program with no clicks needed. It allows any webmaster to make money on every single visitor to their website with NO ACTION required from the visitor.

The closest example is TV advertising where big companies pay huge amount of money to show just a few seconds of a TV ad. The only difference is that the computer speaker of your site’s visitors is the ad display platform. Right now they are doing audio ads only. I am sure they will include video ads in their service lines.

This PPP ad program in now backed by one of the Top 5 major search engines. They even have a free built-in 2-tier affiliate program that everyone can join and get paid both ways: (1) displaying audio ads on your website and (2) referring others to its program and earning parts of the referrals ad displays. Click the following link to check for more information:

http://clicklinkto.com/at/ppp_ads/

Note that they are currently in pre-launch and their services will be available in a few weeks. So it is good to check it out and join early before the launch - what you heard the moment you came to this very page are just some sample audio ads. When they launch shortly, they will be replaced with real audio ads.

They say they will open the pre-launch for free signup for a limited time. When a certain numbers of accounts are filled up, they will close the door and you have to pay to get in. So join while it is still free!

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